Google AdSense is a pay-per-click (PPC) program that can give you advertising revenue from each page on your website with a minimal investment in time and no additional resources.
AdSense delivers relevant ads that are targeted to the content people find on your site.
In many advertising networks and websites, including AdSense, the advertiser is charged for advertising their ad only when a user clicks on their ad. How much they pay (for that click) is called their Cost Per Click or CPC.
Here you will find some simple and effective AdSense tips that will increase your revenue. If you haven't already joined AdSense program, you should sign up first.
Now it's time to show you some tips and tricks that will optimize your AdSense ads revenue.
Tip - 1: Find your keywords
Before serving ads on a web page, check its keyword density. A free and advanced tool for finding the most prominent keywords in a page can be found here:
SEO Density Analyzer. Copy the most important keywords to a text file ([web page name]-adsense-keywords.txt).
Tip - 2: Improve your keywords
Get keyword suggestions from
Overture Search Inventory and from
Google AdWords Sandbox. Get new keywords that can help you improve your ad relevance. Enter the keywords from [web page name]-adsense-keywords.txt and save the suggestions to [web page name]-adsense-suggestions.txt.
Tip - 3: Keep your website focused on a theme
Use the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don't forget that Google AdSense is keyword-targeted advertising: Google AdSense bases its advert topics on your websites content, this means that content-rich websites of a popular topic should attract a large amount of ads.
Tip - 4: Write a new page every day
One of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Adsense unit on each and every content page of your site. But where? You will find more about that from the next AdSense tips.
Tip - 5: Choose the right AdSense format
Wider formats are successful because the ads are compact, easy to read and are complementary to the content. The top three AdSense formats are:
>>336x280 large rectangle
>>300x250 medium rectangle
>>160x600 wide skyscraper
Another successful format is the 468x15 horizontal ad links, that can be placed under your navigation bar.
Tip - 6: Color tips
When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.
Create a custom AdSense palette:
border color = background color of your web site
background color = background color of your web site
link color = blue, color of your links
url color = black, #999999
text color = black, #333333, color of your main contentYou can also rotate your color palette: select multiple color palettes that blend with your site to create variety.
Tip - 7: Position tips
Visitors tend to look at the big headlines to see if your page is worth reading. If you get them interested, they will read the text and look for your navigation links.
Place the AdSense ads in a prominent place around the top/left part of your page or under your headlines, where your visitors are most likely to look at.
If you have an article page with a long body of text, the bottom of that article is a good place for AdSense ads because your visitors read the text and then they want more resources.
Tip - 8: Increase the number of ads
If you have a lot of text on a page, use multiple AdSense units. You can use up to three AdSense units on a page, two AdSense search boxes and one unit of ad links.
Link units allow the user to refine what they're interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they'll be able to specify that they're interested in that specific topic and get a lot more options and variety on the ads that might appear.
AdSense for Search allows visitors to search Google.com or your sites (up to 3 domains). You earn money whenever they click on the ads that come up on the search results. If you click the Open search results in a new browser window checkbox in the AdSense for Search settings, you won't lose your visitors.
Tip - 9: What not to do
>>Don't click on your own ads
>>Don't ask others to click on your Google ads
>>Don't manually change AdSense code
>>Don't place Google ads on sites that include prohibited content (e.g.: adult sites)
>>Don't employ cloaking, hidden text or farm linksDon't use AdSense ads on the same page with similar ads.
Tip - 10: Optional tips:
>>Create interesting to read pages, focused on a theme.
>>Integrate AdSense in your layout.
>>Put yourself in the shoes of your visitors and experiment with the ads.
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